Baer Insurance Services

General Liability Insurance

For many business owners, general liability insurance is the first policy they secure. It provides coverage against claims where someone is injured or their property is damaged as a result of your business operations.

Construction, retail, and wholesale-type businesses are particularly exposed to accidents and mishaps. Baer Insurance Services in Middleton, Wisconsin can help you get the right general liability protection.

Court looking building with Insurance engraved on it

Bodily Injury
Covered

Property Damage
Covered

Medical Payments
Covered

Legal Defense
Included

Don’t operate your business without general liability protection.

The professionals at Baer Insurance Services in Middleton, Wisconsin will ensure you have the right coverage in place.

General liability insurance is the foundation of most business insurance programs. It protects your company against claims that it caused bodily injury or property damage to someone else, along with certain personal and advertising injury claims.

Bodily Injury and Property Damage

Pays for third-party injuries and damage to others’ property that your business is found responsible for, including related legal defense costs.

Personal and Advertising Injury

Covers claims such as libel, slander, and copyright infringement in your advertising.

Products and Completed Operations

Protects against claims arising from your products or finished work after a job is complete.

What is general liability insurance?

It covers claims that your business caused bodily injury, property damage, or personal and advertising injury to others, including the cost of legal defense.

Who needs general liability insurance?

Nearly every business can benefit from it, and landlords, clients, and contracts often require it before you can do business with them.

Is general liability insurance required by law?

It is not required by state law, but it is frequently required by commercial leases, client contracts, and licensing bodies.

How is general liability different from professional liability?

General liability covers physical injuries and property damage, while professional liability (errors and omissions) covers financial losses caused by your professional services or advice.

Why buy general liability insurance through an independent agent?

As an independent agency, Baer Insurance Services represents many carriers, so we can tailor coverage to your industry and compare options, with personal, local service.

General Liability Insurance — Coverages Can Include:


  • Bodily injury claims

  • Property damage claims

  • Medical payments

  • Personal injury (libel/slander)

  • Products & completed operations

  • Fire legal liability

  • Contractual liability

  • Legal defense costs

Contact Baer Insurance Services in Middleton, Wisconsin to learn more about general liability insurance for your business.